ABCD CLASSES
- Books Name
- BUSINESS STUDIES-XII
- Publication
- ABCD CLASSES
- Course
- CBSE Class 12
- Subject
- Business Studies
MARKETING MANAGEMENT
Marketing is finding out what people want and creating products, services, or ideas according to the needs of the consumers.
Market Management
- Is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value?
PROCESS OF MARKETING
- Identification of Need to identify the needs of the target customers and develop products and services that satisfy such needs.
- Creating a Market Offering: Refers to a complete offer for a product having features like size, quality, taste, etc. at a certain price.
- Customer Value: Add value to the product so that the customers prefer it in relation to the competing products and decide to purchase it. Warranty, After-sale services, free home delivery
- Exchange Mechanism: Process through which two or more parties come together to obtain the desired product or service from someone giving something in return.
MARKETING AND SELLING
