communication

COMMUNICATION:

Meaning: - Means exchange of ideas, opinions, facts, information, instructions messages between two or more persons may be conveyed in words, pictures, and actions or gestures

Communication process

1. Sender: person who conveys his thoughts or ideas to the receiver.
2. Message: content of ideas, feelings, suggestions, order to be communicated.
3. Encoding: the process of converting the message into communication symbols such as words, pictures, and gestures.
4. Media: It is the path through which encoded message is transmitted to the receiver. The channel may be in written form, face-to-face, phone call, internet, etc.
5. Decoding: the process of converting encoded symbols of the sender.
6. Receiver: The person who receives communication from the sender.
7. Feedback: It includes all those actions of the receiver indicating that he has received and understood the message
8. Noise:  some barrier or hindrance to communication caused to sender, message, or receiver. Some examples of noise are:

• Unclear symbols lead to faulty encoding.
• A poor telephone connection.
• An inattentive receiver.
• Faulty decoding (attaching wrong meanings to message).

Importance of Communication

1. Systematic motivation: Both formal and informal communication help the workers boost the morale of employees
   1. Informal help to fulfill the social part of work.
   2. Formal communication helps in a greater participative and democratic model of management.
2. Promotes cooperation and industrial peace: Effective communication helps management in maintaining good relations with workers, customers, suppliers, shareholders, government and the community at large.
3. Increases managerial efficiency: It is only through communication that management conveys its goals and desires, issues instructions and orders, allocates jobs and responsibilities, and evaluates the performance of subordinates.
4. Decision making: Proper and timely information helps managers to take decisions in important areas like
   1. Getting timely sales reports to fix targets
   2. Performance appraisal to fix salary
5. Establishes effective leadership: leader with effective  communication skills can only influence subordinates to work for the organization's goal
6. Root of coordination: through accurate explanation of organizational goals, the manner of their achievement and inter relationships between different individuals and department  communication improves coordination