Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.
 

 

Market for goods
Methods to Sell the Industrial products
 (i) One way in which new consumers are created is through advertisements. As we know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. 
(ii) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ written in bold on the label, they were expected to feel confident about buying the cloth.
(iii) But labels did not only carry words and texts. They also carried images and were very often beautifully illustrated. If we look at these old labels, we can have some idea of the mind of the manufacturers, their calculations, and the way they appealed to the people.
Images of Indian gods and goddesses regularly appeared on these labels. The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.
(iv) By the late nineteenth century, manufacturers were printing calendars to popularise their products. Calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes as in offices and middle-class apartments. 
(v)  Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. 

The message very often seemed to say: 
(a) if you respect the royal figure, then respect this product; 
(b) when the product was being used by kings, or produced under royal command, its quality could not be questioned.

(c) When Indian manufacturers advertised the nationalist message was clear and loud. If you care for the nation then buy products that Indians produce. Advertisements became a vehicle of the nationalist message of swadeshi.

Illustration 17
    In which kind of products the European managing agencies were interested.
Solution
    (i) Tea and coffee plantations.
    (ii) acquiring land at cheap rates from the colonial government.
    (iii) they invested in mining, indigo and jute.
Illustration 18
    Give an example to show that Indian bussinessman began setting up industries avoiding competion with manchester goods.
Solution
    (i) Since yarn was not an important part of British imports into India.
    (ii) The early cotton mills in India produced coarse, cotton yarn rather then fabric.
    (iii) When yarn was imported it was only of superior quality.
Illustration 19
    What was the impact of swadeshi movement on Indian industrialisation.
Solution
    (i) Nationalists moblised the people to boycott foreign cloth.
    (ii) Industrial groups organised them self to protect their collective interests.
    (iii) Pressurising the government to increase tariff protection and grant other consession.